Direct mail allows campaigns and nonprofit organizations communicate straight to their contributors. Direct Mail has always worked best when it is personal and targeted to the right audience. And that is becoming more and more important than ever.
We are seeing more and more variety in direct mail. Some might use an eye catching Mandarin Colored 9×12 Carrier Envelope, or a 6×10 with message related art work and a teaser message, or even clear polybag mailer.
We are also seeing more emphasis on contributor retention with info mailings, small appreciation tokens, and newsletters.